Strategies for Producing Great Facebook Advertisements
By now you've created a Facebook fan page for your business and would like to try your hand at placing an ad on Facebook.
Seems easy, right? Actually, it's not really easy. Face the facts --people don't visit Facebook to purchase things. They're going there in order to interact socially with their friends. Then when you're making an advertisement for Facebook, keep in mind that you're audience is being distracted with other stuff that they find interesting. Knowing these facts, How do we make sure your own ad sticks out?
Below are great tips to bear in mind when designing a Facebook advertisement:
1. Keep this short and straightforward.
An average ad on Facebook has less than 120 characters. You want to capture attention by getting right to the purpose or by showing an image with a witty tagline. One hair salon that created a Facebook advertisement learned that fielding an edgy as well as irreverent ad increased the number of customers by 20 percent.
2. Make your own ad stand out.
This can be done with an appealing tagline AND a great photo. What they have to say is accurate: "A picture is worth a thousand words." Make use of a picture that merits another look and you'll get fans clicking the "Like" button. Be careful, though, with pictures that are slightly risqué or even lewd when creating a good advertisement for Facebook or your own advert could get rejected.
3. Ask a Question.
You will get your own potential customer thinking by posing a question. Many businesses which have advertised on Facebook have gotten a much better response through posing a question.
4. Narrow it down.
The bad news is that Facebook offers a lot more than 700 million registered users. How do you promote to all of them? The good thing is that you can focus on your target audience according to their unique interests. This will make your own marketing campaign more successful. For instance, in the event that you're promoting a brand new coffee shop, you might want to target people who reside inside the area. You may also get in touch with people who have "liked" or even expressed curiosity about coffee or any other coffee brands.
5. Know your audience.
Regardless of whether you're placing conventional advert or a Facebook ad, it always will pay to test. For example, one restaurant team placed two ads in Facebook-one targeting ladies and another that was specific to both sexes. The advertiser learned that targeting women enabled them to acquire one thousand new fans in 2 weeks.
Now that you understand a little more about making an advertisement for Facebook, you're ready to build your very first advert. If you have carried out conventional advertising previously, some of the wisdom from that experience might not be relevant to Facebook advertising, therefore it usually pays to test your ads. If your ads don't get a lot of "likes," don't be discouraged. Not everybody will get it correct the very first time. What's important is you learn from the first Ad and apply your newfound knowledge to the 2nd to be able to improve your advertising technique.