You should advertise on Facebook and here's why
Today more and more companies are advertising on Facebook. The question "Should I join Facebook, too?" has probably crossed your mind. So why should you advertise on Facebook? What will you gain from it?"
Don't worry. Many other companies sitting on the Facebook sidelines are having the same thoughts. But whether you're honing in on a local niche market or want to go regional or international, Facebook is actually a great place to start brand advertising. Here's why:
It's a growing Social Media Network.
One major reason to consider advertising on Facebook is that you get access to more than seven hundred million active users. These are people (fans) who log onto Facebook every day and socialize t with their friends, check updates, and visit Farmville and more. All your ad has to do is reach a small percentage of these users. When a number of Facebook fans hear about your brand and like it, this is shown on their wall and their friends learn about it. And considering that each fan can have hundreds of friends on average, this really promotes the brand.t.
You reach a large group of people with purchasing power.
Additionally another reason to advertise on Facebook is that your brand is potentially seen by people who the money to buy it. Facebook is not just for teenagers and college students anymore. A portion of Facebook leading users are between 26 to 34 years old, people who are out of school, working and have the funds to spend.
Facebook brings you in direct contact with your customer at a time and location they determine.
Another reason to advertise on Facebook is that you get to be up close and personal with your existing customers, people who like your brand, people who have purchased from your company and know it. These are people who already know your product and like it - and they're telling their friends, too! Unlike newspaper advertising which is hit and miss, with your product in front of thousands of people, people who you don't know if they are interested in your product or not. Facebook lets you reach out only to those people interested in your brand. This happens with the Like button. When Facebook Fans "like" your brand, your brand ad gets placed on their walls and all their friends see it.
And it’s not going to drain the bank; in fact you'll have money left over for your morning coffee.
You don't have to spend a ton of money on ads. That's another real specific reason why you should advertise on Facebook. When you can create a real simple fan page and gather your fans-your customers or people who like your brand-and announce new offers, sales, and other promotions.
The message gets through to your target audience.
If that wasn't enough, the truth is it's so much easier to advertise on Facebook and this social network lets you present your ads to fans from a specific state or city. Without question, there's no point in advertising to people who do not have access to your brand or live in a different country or state and aren't your actual market. Facebook allows you to reach out only to potential customers; thereby making it’s so much easier to close a sale.
It's versatile.
By versatile we mean that Facebook gives you so many different ways to promote your brand, it's the clear choice for your Adverting Money. Beside the normal fan pages, you can do a survey, sponsor an event for a worthwhile cause, get people to sample your products, hold a contest where fans vote, and upload a video ad. There are many, many options to advertise your brand. Sky's the limit!
With all these Facebook advantages, why are you still sitting on the fence with regular advertising? If you haven't signed up for Facebook yet, do it now. Don't lose the ability to let your brand shine. Join Facebook today.